The Power of Sound in Video Production

While visuals often steal the spotlight in video production, exceptional sound design is the secret ingredient that transforms good content into truly viral material. Quality audio doesn't just complement your video - it creates an immersive experience that captivates viewers, triggers emotional responses, and fosters deeper engagement. The result? Enhanced organic reach, increased viewership, and meaningful audience interaction.

Recently, I had the pleasure of collaborating with my talented daughter, Riley McCann, on a compelling spoken word poetry video project shining a light the critical issue of human impact on whale populations. In today's digital landscape, where environmental messages often struggle to cut through the noise, we made a strategic decision to prioritise audio excellence.

Yes, this approach doubled our production timeline - but the impact is undeniable. I encourage you to experience it yourself. Grab your headphones and immerse yourself in the piece. The sound was considered so impactful that Riley was interviewed by ABC Radio Mid North Coast's Cameron Marshall with an audio only playing of the video soundtrack.