Project: Willawarrin Water Treatment Plant – Community Update Video
Client: Kate Baartz & Co / Kempsey Shire Council
Date: March 2025
Description:
In March 2025, McCann Media / Webhead was engaged by Kate Baartz & Co to produce a high-impact community update video marking the commencement of works on the new Willawarrin Water Treatment Plant for Kempsey Shire Council.
Filmed on-site at the sod turning event, the video features heartfelt on-camera messages from Mayor Kinne Ring and Director of Utilities, Wes Trotter, highlighting the significance of the project for the local community. The video captures a range of meaningful moments including the traditional smoking ceremony, lively engagement with students from Willawarrin Public School, and the ceremonial sod turning itself.
I filmed and edited a dynamic 1-minute video designed to maximise community engagement, and delivered a 16:9 version for web and Linked-In - 4:5 version optimised for Facebook and Instagram and a 9:16 vertical format for stories and reels, as part of the mobile-first audience, complete video package.. The result is a vibrant, informative, and culturally respectful visual update that celebrates the start of a vital infrastructure project for the region.