Free Exposure for your Business with Google Maps
Google Maps has a new name and a new focus specifically tailored for SME’s. It’s called Google My Business and it is plenty exciting because it’s FREE and can get you some great new publicity.
Designed to compliment your business website, Google My Business encompases your Google Maps page and the ability to list your company info and have it show in the right hand banner of a google search around your business name and services. Did we mention it’s free?
Page-rank is how Google views your page and can affect how high in the search results your page appears. By filling in a complete and accurate Google My Business page, you can enhance both your online presence and your page rank!
Let’s face it everyone has a smartphone or android and wants to find the closest or most popularly ranked and reviewed business they are in search of when in need. Google My Business (GMB) allows you to inform potential customers of your business information, branding, reputation and location. If you don’t have a verified, optimised listing, that’s business you’re handing to your competitors.
When your Google listing appears in search results potential customers can see your contact details at a glance and because it is in addition to your website, you get two potential bites at the cherry. Customers viewing your my business page can get all your contact info at a glance and even directions to your location with a single click.
Businesses with verified and optimised Google Business listings rank higher in search results, boosting their website traffic, leads and sales. Do you have loads of great photos showcasing your work? Google My Business includes a gallery of photos that will literally take your potential customers on a virtual tour and entice them to take the next step to visit your website, call your number or get directions.
The final thing with Google My Business is that Google will likely create a page for you automatically. This is the place where customers will post their experiences about your business so it makes sense that you be part of that conversation.
Step 1 to getting your Google My Business listing is to ‘claim’ your listing. It’s a little link just below the result for your business in Google search.
Once you have ‘claimed’ your page, you can upload images and business information right away however before these enhancements will show up, you will need to ‘verify’ the listing. This is usually done with Google sending a pin to your business location (within about 6 days).
Take the next step today and stand out from the crowd. It could be the difference between sinking and swimming!